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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

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SEO1 is the Best TOP SEO Company in India, Provides SEO Services, SMO Services, PPC Services, Online Internet Marketing Services in New Delhi - India

SEO1 is a SEO Company in Delhi Provides Search Engine Optimization - SEO, Search engine marketing - SEM , Social Media Optimization - SMO , Online Reputation, Link Building, Manual Submission, Online Internet Marketing Services, Pay per click - PPC Services in Delhi, Noida, Ghaziabad, Gurgaon, Kolkota, Bangalore, Chennai, India SEO Company Delhi, SEO Company in Delhi, SEO Delhi, SEO Service Delhi, SEO Services in Delhi, SEO Internet Marketing Company in Delhi, Digital Marketing in Delhi SEO Company in Delhi India. Best Digital Marketing Service Provider in New Delhi - India's capital territory, Mumbai - formerly Bombay, Kolkata - formerly Calcutta, Chennai - formerly Madras, Bangaluru - formerly Bangalore, Bhubaneswar, Ahmedabad, Hyderabad, Pune, Surat, Jaipur, Digital Marketing services in the following cities: Gurgaon , Delhi, Noida, Ghaziabad, Faridabad , Chandigarh, Navi Mumbai, Pune, Ahmedabad, Surat, Kanpur, Patna, Indore & in India

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